The instagram sensation Mrs. Hinch is cleaning up our act!

Has anyone else become part of the #hincharmy? We love Mrs. Hinch and her cleaning tips, she has become an internet sensation with over 1.6 million follower over the past few months. Sophie Hinchcliffe, also known as Mrs. Hinch has become a massive hit online by sharing her addiction to cleaning her beautiful Essex Home. Not only has she shared her cleaning tips but she is also sharing her favourite cleaning products.

She has admitted to cleaning her home for at least 30 minutes a day and stores her cleaning products in organised baskets that are stored in her home and in a wardrobe in the garage called Narnia! This lady is the queen of cleanliness and we wanted to share a few of her favourite cleaning products with you guys.

Some supermarkets and bargain stores have sections dedicated to the #hincharmy – can you believe it! Marketing magic.




Zoflora is a concentrated disinfectant that kills bacteria in the home while filling your home with a long lasting scent. Everyone is talking about this product and Mrs. Hinch is well stocked up. It’s almost impossible to get your hands on right now especially if you love the sweet pea scent. I’ve tried Dealz and other supermarkets but unfortunately still no joy. She pours it into the sink and the bath to keep the room smelling fresh.



Minky or Minkeh as Mrs. Hinch calls it, is an anti bacterial cleansing pad. It’s green in colour and she can be seen on instagram cleaning her sink to the beat of a 90’s throwback tune on Instagram. Her home is spotless and Minkeh is the queen B when it comes to cloths.




Astonish Oxy Active Plus

I have to confess, I did buy this product last week. It’s a tough stain remover but I wanted to keep my white clothes and sheets impeccably white. It did exactly what it said on the tub. My clothes and duvet was spottless. I think it’s quite similar to vanish but it may be a little cheaper.


Viakal Limescale Remover Spray

Ok, guess what? I also bought this too. My sister robbed it on me but I did get a chance to use it and I thought it was good too. I hate, now I mean ‘Hate’ cleaning shower glass and mirrors, I will use anything that makes my life easier. I think I bought it in Tesco but it’s definitely worth buying and using it in your house.


That’s our round up of Mrs. Hinch’s favourite products. There is so much more to mention but you can follow her story on 

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