A New ‘Awkward’ Texting While Driving Advert
The New Zealand Transport Authority has created an advert that uses awkward humour to try stop people texting while driving. The video has gone viral with over 1.2 million views since it was released.
They don’t use any harsh images to capture your attention. The awkward humour has you hooked from the very beginning and you want to watch the whole advert. No wonder it was such as success.
Your mobile phone makes you four times more likely to crash. And when you consider that driver distraction plays a role in 20-30% of all road collisions, phone use while driving needs to stop.
Please Don’t Text While Driving